Common Challenges Teams Face When Scaling Content Across Multiple Digital Channels

[christinametzger]

Scaling content across multiple digital channels often sounds straightforward, but teams quickly discover a set of recurring challenges. One major issue is maintaining consistency when the same content needs to appear on websites, mobile apps, and third party platforms. Without a clear content model, updates can become fragmented and hard to track. Another challenge is governance. As teams grow, defining who owns content, who approves changes, and how versions are managed becomes critical. Performance is also a concern, since poorly structured content can slow down delivery across channels. Many teams struggle to balance flexibility for editors with technical stability for developers. This is where clear planning and the right expertise matter. Some organizations choose to hire contentful developers to design scalable content structures that support growth without constant rework. Overall, success depends on strong collaboration between content, design, and engineering teams, along with tools that support structured, reusable content across every channel.